Jennifer Aniston quer expandir a sua marca!. Uma fonte próxima à atriz disse à OK! que Jen vem silenciosamente trabalhando no desenvolvimento da essência nos últimos 20 meses. Então, qual será o nome do perfume da Jen?. Com o lançamento chegando, ela ainda não está certa sobre o nome do perfume. Jen "ainda tem que ter 100 por cento de certeza sobre qualquer nome", diz a fonte, "mas, o que ela mais gostou foi 'Aniston'". Essa escolha não teve uma aprovação unânime. Mas, alguns dos executivos por trás do anúncio do perfume realmente gostaram dele. Outra sugestão seria "Echo", que também foi rejeitado. "É tudo sobre como capturar a idéia de romance e liberdade em qualquer idade, mas é difícil fazer isso com apenas uma palavra", diz a fonte. A atriz tem sido o rosto de várias campanhas publicitárias, sendo a mais recente a campanha com a SmartWater. "Jen quer fazer um comercial para televisão bem glamoroso", uma vez que o perfume tem seu nome, disse a fonte.
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Jennifer Aniston wants to expand her brand! A source close to the actress tells OK! Jen has been quietly working on a branded fragrance for the last 20 months. So what will the name of Jen’s signature scent be? With launch looming, she’s still uncertain about what to call the scent. Jen “has yet to get 100 percent behind any name,” says the source, “but the one she favors is ‘Aniston.’ ” That choice met with less than-unanimous approval. Some of the ad executives behind the perfume really disliked it. Another suggestion, “Echo,” was also rejected. “It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word,” says the source. The A-list actress has been the face of ad campaigns, the most recent being her partnership with smartwater. “Jen wants to unleash some really glamorous commercials on TV,” once her perfume is named, the source says.
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Jennifer Aniston wants to expand her brand! A source close to the actress tells OK! Jen has been quietly working on a branded fragrance for the last 20 months. So what will the name of Jen’s signature scent be? With launch looming, she’s still uncertain about what to call the scent. Jen “has yet to get 100 percent behind any name,” says the source, “but the one she favors is ‘Aniston.’ ” That choice met with less than-unanimous approval. Some of the ad executives behind the perfume really disliked it. Another suggestion, “Echo,” was also rejected. “It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word,” says the source. The A-list actress has been the face of ad campaigns, the most recent being her partnership with smartwater. “Jen wants to unleash some really glamorous commercials on TV,” once her perfume is named, the source says.
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